Meta is kicking off a project to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season.
Today, Meta is revealing:
- An extension of its #BuyBlack Friday initiative.
- A 2022 vacation gift guide featuring organization from the Meta Service Leaders Network.
- A 2022 SMB holiday marketing guide.
#BuyBlack Friday Effort
Meta continues its #BuyBlack Friday project for the third year, including totally free resources, education, and training for black-owned SMBs.
Today, Black business owners can visit the refreshed #BuyBlack Friday website to schedule and get one-on-one marketing support.
Furthermore, the website highlights numerous Black-Owned SMBs and individual tips/guidance on how they have actually discovered success utilizing Meta business tools.
Meta underscores the importance of the holiday shopping season for minority-owned companies:
“For minority-owned organizations already disproportionately affected by the pandemic, the importance of the holiday is much more intense– 25% of U.S. minority-owned services anticipate to make more than half their annual income from October-November, and this is greatest for Black-owned companies at 34%.”
Holiday Gift Guide
Meta’s yearly holiday present guide titled the “2022 Smalliday Showcase,” highlights a series of companies from the Meta Business Leaders Network (MLBN).
Consumers can go shopping directly from the guide to get unique promotions and discount rates.
Meta’s holiday gift guide is launching on November 21.
SMB Vacation Marketing Guide
Meta is releasing an upgraded vacation marketing guide for SMBs with suggestions and ideas on utilizing the business’s totally free tools to maximize sales over the holiday season.
Secret areas in the guide include:
- How to power ads with Efficiency 5: Learn how to make advertisements more impactful, drive more sales, and broaden your customer base.
- Update your content and business details: Learn how to develop an unique search for your holiday marketing project and keep it consistent all season.
- General vacation marketing tips: Discover how to place service or products as presents by utilizing various personalities in posts and ads.
Meta’s vacation marketing guide and BuyBlack Friday website are available now. The vacation present guide will be available next week.
Featured Image: Wirestock Creators/Best SMM Panel